Taking your business to the next level is about way more than just article writing and distribution.  While articles are certainly important to build up the value of your business, they do tend toward being a bit “business impersonal.”  Getting your small business SEO to the next level is going to take a lot more than just writing great articles.  If you want your business to go from “just okay” to “Okay!,” you are going to have to get to blog posting.

A lot of people think of blog posting, and react exactly the same way.  “Isn’t a blog just a place where you spout off about the latest little annoyance in your life?”  While that is definitely the case for some people, that is NOT the case at all for professional business owners.  When you own a business, your blog posting activities revolve around far higher ranking goals than just “spouting off.”

For one thing, your blog is your chance to point out things that your readers (who are also your potential customers) might never have even thought about before.  You can talk about any number of different subjects related to your business, or even to the thoughts which go through your head regarding running your business.  A blog can be a reasonably personal document – just as long as it does not turn into your personal “therapy session.”

For another thing, blog posting allows you to let your potential customers know, step by step, what goes into producing the products or services they love.  Say you are an event planner – people are bound to think, “Even planning is EASY.  Just make a few phone calls and some reservations, and make a mint.”  But planning an event when more than a handful of people are involved can quickly escalate into a logistical nightmare.  So tell the world about it!

Tell the world about the caterer who misspelled the names on a wedding cake, or the florist who somehow thought “bar mitzvah” was “funeral.”  In retrospect, your annoyances can be very entertaining.  And they can also give your business a lot of additional “Oh” value to those who would have otherwise had no clue.