Your blog can be an information source for your existing customers or it can be a media tool to draw in new visitors. What’s the difference? For most companies, it’s measured in conversions and profit margins. Both are higher when you connect your blog to outside directories. They’re even more impressive if you use RSS to expand your message to more outlets on the web. Done properly, you can pick up hundreds of quality links by blog posting just once or twice a week.

Remember when we had television without cable or satellite service. TV sets in those days could only pick up a few channels. A few years back (decades actually), they were connected to first a cable network, then a satellite network, and now you can get thousands of channels. That’s what happens when you use directory submissions to increase the reach of your blog. Every directory that approves your blog or RSS feed will be carrying your posts to a different audience. Include a few lines of anchor text in each post and you’ll get links and new traffic that might just convert for you.

The current configurations of the Google algorithm and other formulas used to calculate page rank are weighted heavily in favor of quality content. This was an adjustment that was made a few years ago to compensate for the volumes of bad content that were attaining high page rank. The search engines essentially cleaned things up by making sure that people and businesses that had something to say got attention when consumers were searching on specific subjects. That opened the door for organic SEO companies to market custom blog creation as a valuable search marketing tool.

The blog and RSS directories that popped up when the search engine changes became apparent are now PR4 and PR5 sites that give you serious link juice. What’s nice about blog posts is that they can be informal, provided they’re not just bodies of text that spam keywords. As an individual or marketing director for your company, you can spend a few minutes a day writing posts or you can contact us and let us do it for you. You will definitely be pleased with the results if you do.

It is no secret that in this day and age, a blog is a huge weapon in your lead generating and organic SEO arsenal.  And while blog posting is great, it has a serious disadvantage when you are blog posting on a site which is not your own.  As we all know, the more steps there are to a process, the less likely a person is to actually go through with them all.  So naturally, you are going to want to integrate a blog into your web site, so your readers (who are also your best bet as potential customers) can just stay around and soak up every tidbit you have to offer.

There are a whole host of different web hosts which offer blog hosting as one of their standard features.  In those cases, putting a blog into your site is as simple as finding the right section, copying and pasting some code, and then decorating around it in your own style.  Well, then there is the little matter of actually doing some blog posting, which can be considered work.

But on some occasions, there is a little bit more work you will have to do.  For instance, if you already have a site which is hosted in a place where they do not offer “copy and paste” blog code, you are going to have to do a little bit more work.  If you go to a search engine, you will no doubt find all kinds of different blog hosting sites which offer you the chance to “link” a blog into your site.

On sites such as Wordpress, for instance, you can log into a site built exclusively for you, and blog to your heart’s content.  The hosting and management of the blog is done independently of your site, so you do not need to manage all of the details.  You can post immediately, or schedule your entry to be posted at a later date and time.

And while all of this “coding” might seem a little ambitious if your background is not in programming or web design, it is really not that hard from a technical standpoint.  Once you have your blog all set up, the REALLY hard part is going to be providing consistently high quality content.

Taking your business to the next level is about way more than just article writing and distribution.  While articles are certainly important to build up the value of your business, they do tend toward being a bit “business impersonal.”  Getting your small business SEO to the next level is going to take a lot more than just writing great articles.  If you want your business to go from “just okay” to “Okay!,” you are going to have to get to blog posting.

A lot of people think of blog posting, and react exactly the same way.  “Isn’t a blog just a place where you spout off about the latest little annoyance in your life?”  While that is definitely the case for some people, that is NOT the case at all for professional business owners.  When you own a business, your blog posting activities revolve around far higher ranking goals than just “spouting off.”

For one thing, your blog is your chance to point out things that your readers (who are also your potential customers) might never have even thought about before.  You can talk about any number of different subjects related to your business, or even to the thoughts which go through your head regarding running your business.  A blog can be a reasonably personal document – just as long as it does not turn into your personal “therapy session.”

For another thing, blog posting allows you to let your potential customers know, step by step, what goes into producing the products or services they love.  Say you are an event planner – people are bound to think, “Even planning is EASY.  Just make a few phone calls and some reservations, and make a mint.”  But planning an event when more than a handful of people are involved can quickly escalate into a logistical nightmare.  So tell the world about it!

Tell the world about the caterer who misspelled the names on a wedding cake, or the florist who somehow thought “bar mitzvah” was “funeral.”  In retrospect, your annoyances can be very entertaining.  And they can also give your business a lot of additional “Oh” value to those who would have otherwise had no clue.